Privacy Policy

Last updated: 27-09-2026

This Privacy Policy explains how BlooFen collects, uses, shares and protects your personal data when you visit bloofen.com, buy from us, sign up to our emails or contact us.

1. Who we are

BlooFen is a trading name of Levina Commerce, registered in the Netherlands with the Chamber of Commerce (KvK) under number 93035330, at Westerstraat 10, Unit C0657, Rotterdam, the Netherlands ("BlooFen", "we", "us").

We are the data controller for the personal data described in this policy.

• Contact: hello@bloofen.com
• UK representative (UK GDPR Article 27): [name, UK address, email]

2. The personal data we collect

Data you give us:

• Identity and contact details: name, email address, phone number, billing and delivery address.
• Order details: products purchased, order value, order history, discount codes used.
• Communications: messages you send us by email, chat or contact forms.
• Marketing and prize draws: your email address and preferences when you sign up to our newsletter or enter a prize draw.
• Reviews and content: reviews, photos or videos you choose to submit.

Data collected automatically:

• Technical data: IP address, browser and device type, operating system, approximate location based on IP.
• Usage data: pages viewed, products viewed, items added to cart, how you reached our site.
• Cookies and similar technologies: see section 8.

Payment data: card and payment details are processed directly by our payment providers (such as Shopify Payments, PayPal, Apple Pay and Google Pay). We do not see or store your full card details.

Health information: we do not ask for health information. Please don't send us details about medical conditions or medication. If you do (for example in an email), we'll only use it to answer your question, and delete it when it's no longer needed.

3. How and why we use your data

Where we rely on legitimate interests, we have weighed our interests against your rights. You can object at any time (see section 9).

4. Who we share your data with

We only share your data where necessary, with:

• E-commerce platform: Shopify, which hosts our store and processes orders.
• Payment providers: such as Shopify Payments, PayPal, Apple Pay and Google Pay.
• Fulfilment and delivery partners: our product supplier and fulfilment partner, and shipping carriers, who receive your name, delivery address and order details to send your order.
• Store apps: services that run parts of our store, such as our cart (UpCart), bundle offers (Kaching Bundles), reviews [Judge.me] and customer chat [chat provider].
• Email marketing: [Shopify Email / Klaviyo], to send our newsletter and order emails.
• Analytics and advertising: such as Meta (Facebook and Instagram) and Google, only where you have accepted the relevant cookies.
• Professional advisers and authorities: accountants, legal advisers, and public authorities where required by law.

All of these act either as our processors, following our instructions under a written contract, or as independent controllers under their own privacy policies (for example, payment providers).

We do not sell your personal data.

5. International transfers

Some of our providers are located outside the UK and European Economic Area, including in the United States, Canada and China (our product supplier and fulfilment partner). When we transfer your data outside the UK or EEA, we make sure it is protected by an adequacy decision or by appropriate safeguards, such as the UK International Data Transfer Agreement or Addendum, or the EU Standard Contractual Clauses. You can contact us for more information about these safeguards.

6. How long we keep your data

• Orders and invoices: 7 years, to meet tax and accounting obligations.
• Customer service messages: up to 2 years after the matter is resolved.
• Marketing data: until you unsubscribe or withdraw consent.
• Prize draw entries: up to 12 months after the draw closes.
• Reviews: for as long as they're displayed on our site, or until you ask us to remove them.
• Cookie data: as set out in our cookie banner and settings.

After that, we delete or anonymise your data.

7. How we protect your data

We use appropriate technical and organisational measures to protect your data, including encrypted (HTTPS) connections, access controls, and working only with providers that meet recognised security standards. No online service is completely secure, so we cannot guarantee absolute security, but we will act promptly and in line with the law if a data breach occurs.

8. Cookies

We use cookies and similar technologies to:

• Make the site work (for example your cart and checkout). These are strictly necessary.
• Understand how the site is used (analytics). These require your consent.
• Show relevant ads (for example via Meta and Google). These require your consent.

Non-essential cookies are only placed after you accept them in our cookie banner. You can change your choice at any time through the cookie settings link on our site, or in your browser settings.

9. Your rights

Under UK GDPR (and EU GDPR where it applies), you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Delete your data ("right to be forgotten")
• Restrict how we use your data
• Object to processing based on legitimate interests, and to direct marketing at any time
• Data portability: receive your data in a common format
• Withdraw consent at any time, without affecting processing that took place before

To use any of these rights, email hello@bloofen.com. We'll respond within one month. We may need to verify your identity first.

Unsubscribing from marketing: click "unsubscribe" in any marketing email, or contact us.

10. Automated decisions

Our store platform uses automated fraud checks on orders to protect you and us. If an order is flagged, it's reviewed by a person before any final decision is made. We do not make other decisions about you based solely on automated processing that have legal or similarly significant effects.

11. Children

Our products and website are intended for adults aged 18 and over. We do not knowingly collect data from anyone under 18. If you believe a minor has given us their data, please contact us and we'll delete it.

12. Third-party websites and services

Our site may contain links to other websites and social media platforms, and some payment and delivery steps are handled by third parties under their own terms. We are not responsible for the content or privacy practices of those third parties, and we encourage you to read their privacy policies.

13. Complaints

If you have a concern about how we handle your data, please contact us first at hello@bloofen.com and we'll do our best to resolve it. You also have the right to complain to a data protection authority:

• UK: Information Commissioner's Office (ICO), www.ico.org.uk
• Netherlands: Autoriteit Persoonsgegevens, www.autoriteitpersoonsgegevens.nl

14. Changes to this policy

We may update this policy from time to time. The latest version is always available on this page, with the date it was last updated. If we make significant changes, we'll let you know by email or with a notice on our site.

15. Contact us

BlooFen (Levina Commerce)
Westerstraat 10, Unit C0657, Rotterdam, the Netherlands
Email: hello@bloofen.com